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Penetrating the Japanese market is an expensive challenge that thwarts many overseas companies. Regulations, language and culture discourage all but the most persistent businesses. Those companies that succeed with effective strategies and resources are rewarded, in part because the process of entering the Japanese market weeds out likely competitors.
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Distinguish

"Entering the Japanese market is often perceived as obscure and difficult. However, the right partner can transform market entry into a straight forward process."
Joe Moscato, General Manager
Strata Works
- cited in J@pan.Inc.

"I've seen first-hand the value of a Japanese handshake on a deal. It is more valuable than an ironclad written contract in most parts of the world."

"When we have someone from the United States in Japan on a $150,000 salary, it costs the company over $500,000.."
Jack Welch, ex-CEO of GE
cited in Nikkei Shinbun (newspaper)

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